Should you outsource your marketing efforts or is it better to keep them in-house?

TrainYourRep8965

The wisdom of Forrest Gump is streaming through my brain right now. Remember the famous line from the movie?  “I may not be a smart man, Jenny. But I know what love is.”

Well…

“I may not be a doctor, but I know how to market one.” And at work I have the opportunity to do what I do best every day.

The truth is, all of us are good at something, sometimes we’re good at many things. But it’s really hard to be perficient at everything. That’s why I’m a big believer in focusing on getting better at my strengths rather than constantly trying to improve on my deficiencies.

As a physician, it’s important to carefully consider who you will have running your marketing program. It’s natural, and sometimes a good idea, to look first within your own office to find a marketing liaison who can represent your business to potential referral sources. After all, they already know all about your practice and they are already on the payroll. That sounds like a no-brainer, right?

maybe so. but maybe not.

If you really want to use someone from your current talent pool, rather than outsourcing this part of your business, you may want to first consider these things.

1. Does this person have enough time, energy, talent, and skill to meet my expectations for new referral growth?

2. If I reassign this person as a physician liaison, will their current duties go unattended and left undone?

3. If I have to hit the pause button on this person’s marketing efforts because I need them back in the office to perform their original job function, will that impact my new patient referrals? (hint: yes. yes it will)

4. Can I take time out of my schedule to get this person started on the right track?

5. Will I have the proper resources with which to run a marketing program so I can be competitive in my field?

If, after answering these questions, you’ve concluded that you might not want to pull one of your best resources out of their current role in your organization, you should consider outsourcing your marketing program to an organization who’s core competency is marketing.

What you don’t want to do is delay starting your program and lose out on the impact you can make.

You should be able to pursue your goals with full confidence, anticipating the new business growth that is to come.

Lexicon Medical is a marketing company that specializes in putting marketing reps in place for medical practices. Contact us today to find out how we can help.

What Kind of Fireworks Show Does Your Practice Put On?

flag-fireworks

I don’t know a lot about fireworks, but I do know which ones catch my attention and keep me engaged in the show. I also have a pretty good idea about the ones that are fun for about a split second and then they are done.

Take the sparkler, for instance. It’s an excellent choice for beginners. I’ve even seen little kids use them. They are bright and safe but they fizzle out quickly. They don’t leave much of a lasting impression.

Then you have the Black Cats. Those are cool. They are full of sound even making a really loud BOOM. But then they’re done.

Now the bottle rockets- these are special. These things take off! They fly out! And then they flame out. Oh well.

If you really want to put on a show, you’ll need to take a step up and go for the Roman Candles.  These bad boys will light up the night. They will catch and retain everyone’s attention throughout the show. And if you launch them frequently enough and long enough you’ll even make a lasting impression on your audience.

You could be a Master of Fireworksology! (made-up title)

Now think about your marketing program for your practice.

What kind of “fireworks show” are you putting on?

Do you take gift baskets around to all of your referral sources during the holidays in hopes that they will continue supporting your practice the following year?  That is a very nice gesture – after all, who doesn’t like receiving a gift basket?- but that’s kind of like the sparklers of the fireworks show. They are fun and safe, but they don’t make a lasting impression.

Do you have someone in your office assigned to market your practice “whenever they can?”  If so, good job! Your show is getting better. However, it might get the same results that the black cats and bottle rockets would get if they were the only fireworks being used in a show. You might get a quick surge in referrals from the sudden BOOM that your staff member’s visit generated but if they aren’t going back consistently and frequently enough, your audience will get bored. They will get distracted between the pops and bursts. That means they aren’t thinking about you enough. That means they aren’t consistently sending you patients.

Now… do you have a marketing rep designated to market your practice with the right delivery? Are they delivering the right message to the right audience? Are they visiting your target audience frequently enough to retain their attention between each exciting explosion?

If you do, then you have a marketing program that will light up your medical practice and create a lasting impression. You have armed yourself well. Let the show begin!

If you are still tinkering with sparklers and bottle rockets but desire to take your show to the next level, you can outsource your show to us. We have just the artillery you need!

You can reach Kristy Parker at 512.699.0114 or email at kparker@lexiconmedical.com.

If You Only Do One Thing For Your Marketing Program This Summer, Do This!

gtog3

My husband and I took our family of six on a week-long ski trip a couple of months ago for spring break.  We had planned the trip for months making sure that we had the perfect place to stay, the right gear for each family member, and we even created a menu for the week ensuring that each one of our kids would get their favorite meal during the vacation.

So how did the trip go?

Our kids LOVED it, my husband beamed with pride that each of our kids became better skiers, and I came home mad.

Everything had gone according to our plans.  The house we stayed in was fabulous, the ski gear was perfect, and the meals tasted even better in the mountains than they do at home.

So why would I have gotten upset about anything?

I was mad because I was exhausted.  In fact, I was more tired when we got back home than before we left for our vacation. When I had envisioned our ski trip, I had pictured myself relaxing in the lodge drinking Snugglers and reading at least 2 of the 3 books I brought with me on the trip. I’d planned on sleeping in until at least 8:00 each morning and then taking my time getting ready for about a half day of skiing.  However, that is not what my husband had envisioned.  He had envisioned every member of his family improving their ski skills enough to qualify for the winter Olympic games, which of course meant that we were the first family to arrive at the lodge every morning and the last family to leave every day. For five straight days.

With all of our prior planning, we had failed to do one very important thing.  We had not shared our VISION for the ski trip.

If there is only one thing we do before we take our next family vacation you can bet it will be sharing our VISION with each other. We will discuss whether our trip will be full of activity or relaxation and probably find a compromise that everyone will enjoy.

If you are a physician and there is only one thing you do for your marketing program this summer, take the time to develop your VISION for your practice.

I’ve been reading a book called “Visioneering” by Andy Stanley.  He makes so many good points in his book that I’ve nearly highlighted and taken notes on every page.  Mr. Stanley says, “Everybody ends up somewhere in life. A few people end up somewhere on purpose. Those are the ones with VISION.”

What type of practice do you want? Do you want to be moderately busy or do you want to have your next available appointment two months out?  Do you want to add providers to your staff or do you want to see every patient yourself?  Do you want to focus on a very niche indication or do you want to treat all conditions in your specialty?

Think about the type of practice you want to have by the end of the year and write it down.

Think about the type of practice you want to have by the end of next year and write it down.

Think about the type of practice you want to have in five years and write it down.

This is what you daydream about. This is your VISION.  This is what will motivate you to perform even the most mundane tasks.  This is what will be the single most important factor in driving your marketing program in the right direction this fall.

As Andy Stanley puts it, “VISION is a clear mental picture of what could be, fueled by the conviction that it should be.”

So what is your vision for your practice? 

How quickly do you want to make your vision become a reality?

Need help with putting together a marketing plan to help your VISION become a reality?  Lexicon Medical can help you do that. Visit our company website at www.LexiconMedical.com.

How to Go for the “Big Ask!”

bigask

3 Things You Need to Know Before Visiting Other Physicians’ Offices

If you’re anything like most physicians I’ve worked with, your practice started small—and so did your referral marketing program. You probably had plenty of time on your hands to visit neighboring medical offices to introduce yourself and leave some of your literature.

But as your growing practice matures, adding new providers, new satellite locations, and new services, your approach to connecting with referral sources and telling your story needs to mature, too.

You’re probably already really good at telling your story about who you are and what you can offer, but I’ve got a suggestion that will help you convert more of those office visits into new patient referrals.

Embrace the “Big Ask!”

I’ll tell you all about the “Big Ask” in just a minute, but first I want to tell you about my 12 year old identical twin daughters, Sarah and Kate.

Sarah and Kate look alike, sound alike, and have very similar personalities.  If they each came into the room separately, had a conversation with you and left, you would probably have a hard time keeping up with which twin you had been talking to.

But as their mom, I can tell you… my identical twins are VERY different.  They have different likes and dislikes, different gifts and talents, and (this is important) different “closing skills.”

Let me give you an example.  Every week I sit at the kitchen counter and write out my grocery list before heading to the store.  My girls know what I’m doing when I’m sitting down at the counter with my recipes and THINGS TO BUY notepad.

Every week, without fail, Kate walks over to me and says, “Mom, can you please buy some dried fruit and Sour Cream and Onion Pringles for me when you’re at the store?”  Every week, without fail, I answer her with, “Sure thing, honey.  You got it.”

My other daughter, Sarah, never asks me for anything.  Ever.  She just keeps doing what she is doing, says bye to me when I leave for the store, and doesn’t think another thing about it.

That is, until I get back home.

When I get home both girls rush into the kitchen to look through the bags to see what snacks and treats I brought home from the store and Kate finds her chips and fruit and she is very happy.  Sarah looks through every bag until there’s nothing left to see and says, “Where’s the stuff I like?”

My reply to her is the same every week. “Sarah, you didn’t ask me for anything special so I got the same stuff I always get. Kate got specific things because she asked for them.”

The truth is, I’m not trying to show favoritism to one twin over the other.  I’m basically on autopilot when I’m at the store.  I can get in and out with everything we need for the week without really even having the think about it.  Unless, someone has made a special request.

I share this story because, like my identical twins, most physicians appear the same to referral coordinators.  To them, all physicians are super-smart people who went to medical school.  Unless they get to spend time developing a referral relationship with these practices, there won’t seem like there is much of a difference between them when it comes time to make the decision for where to refer patients.

Like a busy mom on autopilot at the grocery store, referral coordinators are busy during the day and want to get their jobs done quickly, but if they are presented with useful information about a physician and asked to refer patients to him or her, they often will.

Some physicians have become very good at distinguishing themselves from their competitors and asking for the business, while others still take Sarah’s approach and just hope for the best but ask for nothing. That second group of physicians is often disappointed in the results. At Lexicon Medical, we teach our physicians to do what Kate does so naturally.

Enter the “Big Ask.”

In its most basic form, the “Big Ask” is a request that you are making for someone else to do something for you.  It may sound easy, but a lot of physicians do the hard part of the work by going around town introducing themselves to other providers without ever asking for the business.

Most physicians tell me that they dread that final moment of the meet and greet when the time comes to go for the “Big Ask,” so they skip this part all together.

This is like performing a surgery and not suturing the place of incision.   If you have made the effort to introduce yourself and your services to others, you have earned the right to ask for their business.

Your first step in conquering the “Big Ask” is to identify what it is you want to ask for.  The second step is deciding how you want to ask.

Most physicians prefer a soft close, such as, “I will take great care of your patients.  Please consider referring your patients to my practice.” You could also try an assumptive close such as, “When you send your patients to me, I will take great care of them.” If you want to get really aggressive you could try a hard close such as, “Please send all of your patients to my practice.”  None of these closes are fancy, but they will all work. Use whichever “Big Ask” fits your personality, but as a general rule remember, “Say your best, then request.”

So, with all of that being said, here are the 3 things you need to know before you visit another physician’s practice.

  1. Go in and tell your story.  Tell your audience who you are and how you can help their patients.  What makes you different from your “identical twin” competitors?
  2. Explain what types of patients you can treat.  Describe a positive patient outcome and let them know that their patients can have the same positive experience.  Then…
  3. Go for the “Big Ask” and ask them to send you their patients!

You don’t have to get it just right on the first try, either. (I certainly didn’t.) But it’s easy to tweak your “Big Asks” as you figure out what makes the most sense for you. It may seem uncomfortable at first, but the more you do it, the better you will get at it and the more natural it will feel.  Give it some thought, practice saying a few “Big Asks” out loud, and if you need some help, I am only an email away.

What result do you want?

Who will your “Big Asks” be directed to?  

What will your “Big Asks” be?

What Lessons Did You Learn From the Teams Who Played in the Super Bowl?

Screen Shot 2016-02-09 at 9.31.31 PM

Use the Lessons We Learned to Improve Your Marketing Game Plan!

 

Super Bowl 50 between the Carolina Panthers and the Denver Broncos was the game to watch to determine the champion of the National Football League’s 2015 season.  All eyes were on superstar Cam Newton also known as “Superman”.

With the football on the ground and the Carolina Panthers’ season hanging in the balance, Newton, the NFL’s newly crowned MVP and most physically imposing quarterback, needed to prevent the Denver Broncos from seizing control of Super Bowl 50.

So what does all of this have to do with your referral marketing program?

Well, if you’re like me and as obsessed with referral marketing programs as the rest of America is with football, then it’s obvious!  Considering that almost no one is as obsessed with referral marketing programs as I am, I should probably go ahead and lay it out.

Here goes…

LET’S START BY TAKING A LOOK AT THE OFFENSIVE PLAYBOOK.

After the game, Broncos cornerback Aqib Talib said “They really have a simple offense. They come out in a bunch of different formations that they shift around, and they run one or two plays out of them. If you can figure out the formations, what they do is really simple.”

That’s an awful lot like the gameplan we use to market our physicians.  There aren’t really a lot of technical plays involved in what we do.  We follow a simple plan to acheive our results.

What’s the key to our game winning play?

We visit the RIGHT people, and deliver the RIGHT message, the RIGHT number of times.  That’s a pretty simple play, right?

Why does such a simple play work? Because the key to change is more of the same. If you resist the monotonous, then you’ll miss the winning results that you could have had. The ROUTINE is what produces the results.

SO WHAT ABOUT DEFENSE?

After the game, cornerback Chris Harris said, ”We’re that good. We’re that dominant. People were saying this team would roll over us. I don’t know what film they watched. We said we were one of the best teams in a long time, and we backed it up. Defense wins championships.”

You heard the man.  His team won and he said that defense wins Super Bowl championships.  So what role does defense play in a referral marketing program?

You have to defend the referral trends that are in your favor.  You have to protect your referral relationships.  Send thank you notes to your referring offices with your marketing rep.  Make sure you have a persistent, consistent presence in those offices BECAUSE… your competitor wants those referrals too.  And they are their’s for the taking.  Be proactive and defend them and don’t let them have them.  Don’t let your opponents get that ball!

What do you do once you have your offensive and defensive plays figured out?

SCOUT OUT THE COMPETITION

You face your opponents everyday even though you probably don’t actually see them. Right?  You have to set your mind to compete in the referral marketing business and you have to know WHO and WHAT you are up against.

Don’t take my word for it though.  Listen to cornerback Chris Harris again.

After the game, Chris Harris said, ”They thought they were going to come in and run the football and throw it all over the place — what?” They hadn’t watched us live.  And it’s a shock to the system.” He added, “Cam was scared to throw it. He looked blind. He couldn’t figure out where to throw. That’s what pressure does, man.”

Football teams spend countless hours scouting out their opponents so they know what they are up against.

Do your homework and learn your competitive information, too.

How do you learn competitive information about your opponents?  You have to do your homework and send someone from your office into the referring offices and ask them who they refer to and why.

At Lexicon Medical, we train our reps to conduct a mini-interview during our first visit to the office of a new potential referral source.  The basic questioning sounds something like this:

“Do you typically refer out for these conditions?”

“How many times a week do you generally refer out for these conditions?”

“Do you have one specific specialist that you like to send all of these patients to?

“Is there a reason why you like sending these patients to this specialist?”

“Can we add another physician to your list of specialists you normally refer to for these conditions?”

You may feel uncomfortable asking these questions, and if I were a physician, I would feel the same way.  That’s why I don’t recommend you being the one doing the questioning.

As a physician, you are our MVP and we aren’t going to send you around doing the scouting.  That role is reserved for your marketing rep.

Once you have your offense, defense, and scouting figured out, you’ve gotta have a plan.  I’ll say that again, a little differently.

GO FORWARD WITH A PLAN, NOT JUST A HOPE.

Have you ever heard the saying, “God is in the details?”  Make sure that your marketing plan has details, too!  If you are going to do something, set a plan of HOW you are going to do it.  When you have a plan, you don’t have to be worried.

Winging it is scary.

After the Super Bowl we learned that the Broncos had a plan.

“If Cam Newton would have touched that ball, I was gonna hit him right in his face, and I wasn’t the only one,” Ward said. ”We were hungry for that one. We saw that ball and it was like hyenas on an antelope.”

Okay, so that’s not a very nice plan and we’re going to leave that one out of your referral marketing program.

Let’s try this one instead:

You need to know WHO you are going to be calling on and WHY.  

You need to know WHAT you are going to say.

You need to ANTICIPATE what they are going to say.

You need to know WHERE they usually refer their patients and WHY.

And you need to know WHAT’s next.

AND FINALLY, YOU JUST GOTTA KICK BUT!

Do any of these sound familiar?

“I would start my referral marketing program BUT I just don’t have the time.”

“I would start visiting other physicians’ practices BUT I just don’t feel like going.”

“I would say thank you to my best referral sources BUT I want to do something special for them and I just don’t know what I want to do yet.”

We all have excuses for why we think we can’t get our marketing program off and running.  But no more excuses, Player!

It’s time to get out there and kick some BUTT!

What will you add to your offensive playbook?  How’s your defense for the referrals you’ve come to rely on?  How well do you know your opponents?  Do you have a plan to “kick but?”

 

 

These 10 Truth Bombs Will Be Total Game Changers For Your Referral Marketing Program

Screen Shot 2016-02-01 at 8.00.28 PM

Marketing for referrals is tough, so arm yourself well with these 10 truth bombs so your marketing program will survive and thrive this year.

It’s rare to hear physicians say that they have their referral marketing program completely figured out. Even physicians who have an employee or two dedicated to growing and maintaining new patient referral sources usually feel like there is something that they are missing, something that just doesn’t seem quite right.

Simply put, referral marketing isn’t easy. There are many factors to consider that can affect the success of your program.  I’ve put together a list of 10 truths to center you.  I hope they bring you peace and a little friendly guidance.

Truth #10: Keeping yourself relevant and in the spotlight is imperative.   

Think of it this way.  Marketing your practice is as important as having homeowner’s insurance for your house.  Just like you never know when your washing machine is going to malfunction and flood your house ruining all of your rugs and furniture, you never know when your biggest referral source might decide that they are going to start sending their patients to someone else and cause you a tremendous loss of income.

But if you make your identity known, and maintain top of mind awareness, consistently asking other practices to refer their patients to you, you’ll still be standing even if you lose the referral source that you’ve depended on for years.

Truth #9: Just because a doctor knows you and likes you, doesn’t mean they are going to refer to you.  Every time I meet with a new physician client for the first time, they say something like this: “I have known Dr. John Smith for years and our kids even play on the same sports team.  We get along great, but he never sends me any of his patients.”

It is at this point in our meeting that I ask my new client this question. “Have you ever asked him to send his patients to you?” The answer I usually get back is, “no.”

The truth is, it’s not enough that physicians know and like you.  They have to be asked, either by you or someone else, to refer their patients to you.  Otherwise, they are not going to change their referral habits.

Why?  Because they aren’t thinking about you in this way.  Sure, they like you just fine and they are happy when they run in to you around town but when they get back to seeing patients, they are keeping the same referral habits they have had for years.  Unless, you have asked them to do something different.

Truth #8:  Physicians should visit each practice once, but not more than once, a year.  It is just so important that referring offices see you smile at them and hear you tell them how much you appreciate their referrals if they are already sending patients your way.  It is also super important that potential referral sources get to meet you and hear you say these words: “Please send your patients to me.  I’ll take great care of them!”

But…(and please don’t shoot the messenger) if you are a physician you are a one hit wonder.  You only need to go to each office once a year to thank them or ask them for referrals or you will look very desperate and give the impression that no one is sending patients to you and you’re not busy.  And we don’t want that for you.

That being said, it is perfectly acceptable and very important that you have someone else visiting these same offices on your behalf, saying thank you and asking for new business.

Which leads me to Truth #7.

Truth #7: Sending your practice manager or a bubbly medical assistant out to visit offices every now and then is probably not going to do the trick. And neither will the buckets of pretzels from Costco with your business card taped to them. (In fact, those buckets of pretzels probably aren’t going to accomplish much of anything at all.)

Sending a representative from your practice on a consistent basis, with a high rate of frequency will make an impact.

Look closely again at that sentence you just read.  The 2 key parts of that sentence are “on a consistent basis” and “with a high rate of frequency.”  That means you would be better off sending a representative to the same 10 offices once a month than you would be if you sent them to 30 different offices each quarter.  Without the consistency, and the repetition of the follow-up visits, they are less likely to impact any of the 30 offices they have only targeted once.  But after seeing the 10 offices for the 3rd time, and the 4th time, and the 5th time… they will start influencing their targets.

Truth #6:  The conversations that your marketer has with referring offices will be more administrative in nature rather than about your CV.  They won’t be very clinical either.

This is probably the thing that I was the most surprised about when I started my career as a medical marketer.  I had come from the magical land of pharmaceutical sales where I was trained on every-little-itty-bitty-teeny-tiny detail about the products I was representing.  I was told how to deliver my message and I was told what details I should never forget to say about my drugs.

Then when I left the pharma industry and started marketing for referrals for a physician who hired me I trained up on every-little-itty-bitty-teeny-tiny detail about the practice and specialty I was representing.  I crafted my own message and confidently set out to deliver it to physicians and nurses and MA’s and hit a brick wall.

NO ONE wanted to hear this type of message.  They wanted to hear where our offices were located, how quickly they could get patients in, what insurance plans we accepted, what our NPI #s were (what was an NPI #, I wondered…), and if I had any direct lines I could share with them so they’d never have to wait on hold when calling our office.

They were interested in administrative details.

Truth #5:   Identifying and talking to the right audience in each office is one of the most important factors in your marketing program.  And it’s not always going to be the doctor!

A couple of years ago we conducted a study to determine which audience had the most influence on patient referrals in the medical practices we were calling on.  I was interested in the roles each sector of people played in the referral process and wanted to make sure that our reps were targeting the right audience during their office visits.

I was shocked at the results as are many physicians when I share this information with them.

It turns out that physicians only determine where their patients will be referred to 28% of the time.  Referral Coordinators determine where patients will be referred to 30% of the time.  The lion’s share of the decision-making regarding referrals goes to nurses and medical assistants at 42%.

There is so much to be said about how this information changes the way you should be targeting various audiences in the medical practices you want to get referrals from.  I will be writing a blog post focusing on how to target each audience in the next few weeks!

Truth #4:  Every piece of marketing collateral you use for referral marketing needs to serve a purpose.

During one of our Lexicon Medical training seminars a few years ago, I asked all of our representatives to bring a sample of all of their marketing materials to share with our group.  I then invited a panel of referral coordinators from various family practice offices to have a Q&A session with our reps so we could improve our marketing knowledge by learning what would work best from the very people we were calling on.

Our reps then displayed all of their marketing materials on the conference room table and our panel of guests went through each and every piece sorting them into 2 categories:  stuff they liked and stuff they didn’t.

There was a very consistent pattern to the things they either liked or didn’t like so we all caught on very quickly.  Basically, if it served a purpose by providing information that they needed in order to do their jobs more efficiently they liked it.  If it was just a glossy visual aid they didn’t, and they said that those things hit the trash can pretty much the minute the reps walked out the door.

If you are just starting your referral marketing program, here’s what I recommend you make.  You need a postcard that tells about you and your practice, an insurance list that details every-single-itty-bitty plan that you take (add your NPI #) , a referral form (preferably with diagnostic codes), and about a zillion business cards.

Truth #3: Technology is great but there are still 3 main ways offices refer.  I conducted another study a couple of years ago by asking offices about their referral processes.  We learned that 1/3 of offices refer patients by handing out business cards for specialists to their patients, 1/3 of offices refer patients by using a referral form,  and 1/3 of offices refer patients by handing their patients a Preferred Provider List that showcases all of the specialists that they recommend they use.  Hardly anyone uses the new technology available to them.  Yes, paper is still the industry standard in the medical referral world.  It’s not that these technologies aren’t useful or brilliant, it’s that there is a learning curve to use them and not everyone uses them.

Now imagine that you have been visiting medical practices and only handing out business cards.  You have been leaving 2/3 of the potential referrals on the table because they don’t have your referral form and you’re not on their Preferred Provider List. The same goes if you have been leaving referral forms but not enough business cards.

If you are missing one or all then you are missing out on the possibility to get those referrals. Ever!

Truth #2: Marketing takes time!  And if you are like me, you are impatient.  I have had to learn to be patient when it comes to marketing for my clients and my own business, Lexicon Medical.

The most important thing you need to consider when setting out on a new marketing frontier is this:  Can you afford to do it for at least 6 months?  If you can’t, then you should save your money and look for alternatives.

Why?  Because if you invest in a marketing plan for 2 months or 3 months and then decide to pull the plug before you’ve gained momentum then you have literally thrown that money away.  You are not likely to see results from any type of campaign you tried for just 3 months if there is no follow-up and then more follow-up to your follow-up.

The good news is however, that the pot of gold isn’t too far away.  Once you have engaged your audience repeatedly, consistently, and frequently, you are gonna get results.  Hang in there!

Truth #1: You’ve got to start somewhere!  Whether you’ve already got a marketing rep or just started venturing out to shake hands and kiss babies on your own, I applaude you for doing something!

Basically, don’t do nothing.

A truly successful marketing program gets better with time. It goes from being version 1.0 to version 2.0, 4.0, 6.0 and so on.

Even the best laid plans will face curveballs.  Even the most driven business owners will wind up on different paths than they originally envisioned.  So if your marketing program isn’t mapped out by 9:00 tonight, take heart!  Just set goals for yourself, make a plan, and head in a good direction.  Set a positive trajectory so that when you do head out there asking for referrals, you’re ready to soar.

PLEASE MEET: KRISTY PARKER

Hi Everyone, I’m Kristy Parker.  I’m the founder and CEO of Lexicon Medical, a medical marketing company that focuses on increasing new patient referrals for doctors.  We’ve been in business for nearly 8 years and I have certainly learned a lot along the way, mostly through trial and error!

I created Doses of Parker to have a place where I could provide fresh and unique information about marketing for medical practices.  I also wanted to have a destination for getting to know many of the diverse and talented physicians, administrators, and marketers that might need a little extra dose of inspiration along the way.

cropped-fullsizerender.jpg

This site is my creative outlet and the place where I am able to express all the ideas running around in my head. It is my hope that you will also be inspired to create the marketing plan of your dreams and maybe find a little encouragement along the way.

I’ll be posting new content every week as well as providing free resources (i.e.: templates) that you can download and make your own. All free materials can be found on the RESOURCES page of our business website starting in February 2016.

If you have questions about posts or giveaways, please email me at kparker@lexiconmedical.com for more information.

Thank you for visiting Doses of Parker.  I’m so glad you are here!